Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction

Rivaldi Arissaputra (), Ratih Hurriyati, Bambang Widjajanta, Mokh Adib Sultan and Vanessa Gaffar
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Rivaldi Arissaputra: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Bambang Widjajanta: Universitas Pendidikan Indonesia
Mokh Adib Sultan: Universitas Pendidikan Indonesia
Vanessa Gaffar: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 691-696 from Springer

Abstract: Abstract This study examined the influence of Halal Tourism on Tourist Satisfaction in the West Java region from the perspective of Muslim tourists, with religiosity acting as a moderating variable. Using purposive sampling, 390 respondents were selected for the study. Data were collected through the distribution of questionnaires and analyzed using path analysis techniques to determine the direct effect of Halal Tourism on Tourist Satisfaction. This study also aimed to investigate the moderating effect of religiosity on the relationship between Halal Tourism and Tourist Satisfaction. The results demonstrate that Halal Tourism has a significant positive impact on Muslim tourist satisfaction and that religiosity does not moderate this relationship.

Keywords: Halal Tourism; Marketing Tourism; Religiosity; Tourist Satisfaction (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_90

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DOI: 10.2991/978-94-6463-443-3_90

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