Muslim Loyalty in Halal Digital Recreation: The Role of Experience Quality and Value

Asaretkha Adjane Annisawati (), Vanessa Gaffar, Ratih Hurriyati and Bambang Widjajanta
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Asaretkha Adjane Annisawati: Universitas Pendidikan Indonesia
Vanessa Gaffar: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Bambang Widjajanta: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 710-718 from Springer

Abstract: Abstract This research delves into the loyalty of Muslims towards Halal Digital Recreation (HDR), encompassing the assessment of experience quality and the role of perceived value in cultivating loyalty. Data was gathered by distributing self-administered questionnaires to Muslim communities that had engaged in halal digital recreation. A total of 345 valid questionnaires were collected, and the hypotheses were assessed using the partial least squares method. The study’s outcomes underscore the significance of perceived experiential value as a pivotal determinant of loyalty. Concurrently, the research demonstrated that perceived value played a pivotal role in influencing consumer loyalty. Lastly, it elucidated that, among the determinants of loyalty, experiential quality exerted the most substantial influence on user loyalty. These findings hold practical implications, suggesting that businesses can leverage these factors to develop halal digital recreation, thereby enhancing the loyalty of Muslim users. Furthermore, this study contributes to the existing body of knowledge by shedding light on the factors that impact Muslim loyalty within the realm of halal digital recreation.

Keywords: Digital Media Recreation; Experience Quality; Halal; Loyalty; Perceived Value (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_93

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DOI: 10.2991/978-94-6463-443-3_93

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