Research on Influencing Factors of College Students’ Consumption Behavior in E-Commerce Live Broadcast

Tao Fan ()
Additional contact information
Tao Fan: Yunnan Technology and Business University

A chapter in Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024), 2024, pp 143-151 from Springer

Abstract: Abstract From an empirical point of view, this paper puts forward the research model and hypotheses by comprehensively referring to previous scholars’ literature research in this field. The perceived value of consumers is used as an intermediary variable to analyze the purchase intention of College Students’ consumers, This paper analyzes the influencing factors of College Students’ purchase intention in the process of e-commerce live broadcast. The 207 valid questionnaires were collected and analyzed by spss25.00. The corresponding conclusions and suggestions were obtained.

Keywords: Live broadcast of e-commerce; Purchase intention; Perceived value (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-506-5_18

Ordering information: This item can be ordered from
http://www.springer.com/9789464635065

DOI: 10.2991/978-94-6463-506-5_18

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().