Cooperation and Methods between Enterprises in the Industrial Technology Industry

Yuanping Guo ()
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Yuanping Guo: Nankai University

A chapter in Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024), 2024, pp 465-475 from Springer

Abstract: Abstract Strategic cooperation between enterprises promotes changes in enterprises to a certain extent. Among Midea Group's many strategic partners, TTIUM promotes Midea's smart transportation industry. The analysis of case studies and related models in this study shows that TTIUM can adopt some methods to cope with the problems, including repositioning, servitization and communication strategies.

Keywords: positioning; servitization; communication elements; strategic cooperation (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-506-5_52

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DOI: 10.2991/978-94-6463-506-5_52

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