Analyze The importance of The Theory of Planned Behavior in shaping The Purchase of Green Food Products

Widya Prananta (), Angga Pandu Wijaya and Bogy Febriatmoko
Additional contact information
Widya Prananta: Universitas Negeri Semarang, Management
Angga Pandu Wijaya: Universitas Negeri Semarang, Management
Bogy Febriatmoko: Universitas Negeri Semarang, Management

A chapter in Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24), 2024, pp 725-735 from Springer

Abstract: Abstract Awareness of the processes occurring in the global economy changes market entities’ perceptions of production, consumption, products and marketing. Consumers’ switch to environmentally friendly products can help minimize adverse environmental impacts and health benefits. Consumers buy organic food because they think it is safer than conventional food. This research aims to explore the influence of social norms on the intention to purchase environmentally friendly food products which is mediated by trust in environmentally friendly food products. The Theory of Planned Behavior (TBP) establishes a theoretical framework for predicting and understanding consumer behavior. This theory implies that consumer behavior is a clear expression of their intentions. Quantitative research methods were used to collect data from samples selected in a representative manner from the population of the city of Semarang. The sample for this research is consumers who use environmentally friendly food products in the Semarang city, obtained through screening questions. A total of 100 respondents were involved in this research. The data obtained will be tested using PLS SEM. The research results are useful for how important Social Norms are in forming beliefs and intentions to purchase environmentally friendly food products.

Keywords: Green Marketing; Social Norms; Intentions to Purchase Green Food Products; Trust for Green Food Products (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-522-5_55

Ordering information: This item can be ordered from
http://www.springer.com/9789464635225

DOI: 10.2991/978-94-6463-522-5_55

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().