Shanghai Event Destination Marketing: Analysis Framework, International Experience and Countermeasures

Shanshan Wu and Mingguang Liu ()
Additional contact information
Shanshan Wu: Shanghai International Studies University, Xianda College of Economics and Humanities
Mingguang Liu: Zhejiang International Studies University

A chapter in Proceedings of the SSEME Workshop on Economics and Management (SSEME-EM 2024), 2024, pp 49-62 from Springer

Abstract: Abstract In recent years, with domestic cities such as Shanghai, Guangzhou, Beijing, Hangzhou successively proposing the construction of international event capitals, competition for international event destination marketing has become increasingly fierce. Based on the five core elements of destination marketing, this paper proposes the “COOES” analysis framework, which can also be called the “chief operating officer (COO)” analysis framework, for Shanghai’s international event destination marketing. On this basis, Shanghai and London are compared and analyzed in terms of five aspects of international event destination marketing, and the gap in the levels of destination marketing between Shanghai and London is identified. Finally, countermeasures are given in terms of the shortcomings of Shanghai’s international event destination marketing.

Keywords: Shanghai; International event destination; Marketing; London; COOES analysis framework (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-527-0_6

Ordering information: This item can be ordered from
http://www.springer.com/9789464635270

DOI: 10.2991/978-94-6463-527-0_6

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().