Research on the Influence of Social Media Public Opinion Communication on Tourism Destinations: A Case Study of Harbin

Yaxin Luo ()
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Yaxin Luo: Communication University of China, School of Information and Communication Engineering

A chapter in Proceedings of the 4th International Conference on Economic Development and Business Culture (ICEDBC 2024), 2024, pp 27-33 from Springer

Abstract: Abstract Since December 18, 2023, Harbin tourism has rapidly gained popularity, becoming a phenomenon of online “tourism going viral.” This paper delves into the field of public opinion communication and meme theory, and deeply analyzes how social media public opinion communication has led to the phenomenon of tourism destinations going viral, revealing its influencing mechanisms.

Keywords: Social media; Tourism public opinion; Meme theory (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-538-6_5

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DOI: 10.2991/978-94-6463-538-6_5

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