Research on International Consumer Protection Mechanisms in Cross-Border E-commerce Transaction Security

Qingyue Tan ()
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Qingyue Tan: Xi’an University of Architecture and Technology

A chapter in Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024), 2024, pp 359-371 from Springer

Abstract: Abstract As the Internet continues to grow rapidly, there has been a marked increase in the use of cross-border e-commerce by global consumers. This expansion has led to various activities that compromise transaction security and violate the legitimate rights of consumers, adversely impacting the overall health of global network transaction security. This study presents a comparative analysis of consumer protection mechanisms in the European Union, the United States, and China, identifying significant gaps and inconsistencies in existing approaches. The results highlight the critical need for a robust international legal framework to harmonize consumer protection laws worldwide. Moreover, this paper emphasizes the necessity of improving consumer education and enhancing the protection of consumer rights and interests. By developing comprehensive international coordination mechanisms and increasing consumer awareness, the security of cross-border e-commerce transactions can be significantly bolstered, thereby supporting the sustainable growth of the global digital marketplace.

Keywords: Cross-border E-commerce; Consumer Protection; Transaction Security (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-542-3_43

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