Information Management Based Marketing Technology Project Management System

Zhiguo Wang ()
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Zhiguo Wang: Marketing Division of State Grid Gansu Electric Power Corporation

A chapter in Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024), 2024, pp 580-592 from Springer

Abstract: Abstract Facing the new situation of science and technology innovation development, it is necessary to improve the service capacity of dynamic management, progress tracking and scientific evaluation of scientific and technological projects, and to realize the display and monitoring of the whole process of marketing science and technology project management. In this paper, a marketing science and technology project management system is designed, which modularizes the functions required for project management services according to the whole life cycle of the project, and adds a security module on the basis of which the security of project data can be effectively maintained. This system can effectively improve the efficiency and quality of project management while taking into account the confidentiality of the project data, which is in line with the needs of more management personnel, and is also in line with the current strategic requirements of high-quality development. It also meets the requirements of the current strategy of high-quality development.

Keywords: science and technology project management; full project life cycle; management module; security module (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-542-3_67

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DOI: 10.2991/978-94-6463-542-3_67

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