E-Commerce Adoption, Entrepreneurial Orientation, and Market Orientation to Improve SME Business Performance (A Study of the Cibaduyut Shoe Center)

Sunu Puguh Hayu Triono (), Risma Dayanti and Pebri Yanida
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Sunu Puguh Hayu Triono: Telkom University, School of Economics and Business
Risma Dayanti: Telkom University, School of Economics and Business
Pebri Yanida: Widyatama University, Faculty of Economics and Business

A chapter in Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2024), 2024, pp 480-500 from Springer

Abstract: Abstract Small and Medium-sized Enterprises (SMEs) are crucial to Indonesia’s national economic development. However, many SMEs have seen a decline in performance since the pandemic and have struggled to recover. E-commerce has the potential to enhance their business performance. This study explores how adopting e-commerce affects the performance of SMEs in Cibaduyut Shoes Center, employing quantitative methods and data collection through questionnaires. The analysis, based on responses from 82 participants using the SEM-PLS technique, reveals that entrepreneurial orientation, market orientation, and e-commerce adoption positively influence business performance. These findings highlight the importance of adopting e-commerce, along with fostering entrepreneurial and market orientations for SME owners and managers. Additionally, the research contributes to strategic management literature by supporting the Resource-Based View (RBV) theory.

Keywords: Business Performance; E-Commerce Adoption; Entrepreneurial Orientation; Market Orientation; MSME (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-558-4_28

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DOI: 10.2991/978-94-6463-558-4_28

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