The Evolutionary Game of Agricultural Products E-Commerce Platform Under the Background of Government Investment Blockchain Technology

Yulin Li () and Ning Cui ()
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Yulin Li: School of Liaoning Technical University, College of Business Administration
Ning Cui: School of Liaoning Technical University, Public Administration and Law School

A chapter in Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024), 2024, pp 450-461 from Springer

Abstract: Abstract In view of the uncertainty of the quality of agricultural products in the agriculture-related e-commerce platform, the introduction of blockchain technology can share the initial real information of agricultural products and improve the trust of agricultural products. Based on the evolutionary game theory, a tripartite evolutionary game model of local government, agricultural product suppliers and agriculture-related e-commerce platforms is constructed to analyze the behavior selection and evolution of the tripartite entities under the background of government’s active participation in the investment and introduction of blockchain technology. After that, Matlab simulation is used to show the impact of blockchain technology characteristics and government participation on agricultural products and e-commerce platforms. The results show that the income of agricultural product suppliers and agriculture-related e-commerce platforms is related to the additional income brought by government investment and their investment strategy selection; Both the advantages brought about by the government’s leading participation in the investment in blockchain technology and the indirect benefits to the government from it can promote the system to reach the ideal state of evolutionary stability relatively quickly.

Keywords: blockchain; technology; agricultural; products; supply; chain; e-commerce; platform; evolution; game (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-570-6_44

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