Mechanism and Path Analysis of Rural E-Commerce on Rural Economic Resilience

Zheng Yang () and Wen Lan
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Zheng Yang: Liaoning University of Engineering and Technology, School of Business Administration
Wen Lan: Liaoning University of Engineering and Technology, School of Business Administration

A chapter in Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024), 2024, pp 462-470 from Springer

Abstract: Abstract Rural e-commerce is an important driving force to promote rural economic resilience and empower rural revitalization, aiming to provide a theoretical basis for the development of rural revitalization. Using the panel data of 30 provinces from 2000 to 2022, we choose the double fixed effect model and mediation test model to empirically analyze the impact and mechanism of rural e-commerce on rural economic resilience. Rural e-commerce has a positive promoting effect on rural economic resilience, and its promoting effect is more significant in the central and western part of the country and under the high education level, and the conclusion still holds after the robustness and endogeneity tests. Rural e-commerce indirectly enhances rural economic resilience through rural labor productivity and agricultural technology progress. Accordingly, suggestions are made to tailor the policy to the situation, strengthen the leadership of talents and accelerate the construction of network infrastructure.

Keywords: Rural e-commerce; rural economic resilience; agricultural labor productivity; agricultural technological progress (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-570-6_45

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