Development of Online Cooperative Model: A Case Study of Wadah Titian Harapan Consumer Cooperative

Ni Luh Devi Kusuma Wati, Djohan Gunawan Hasan and Winarno Winarno ()
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Ni Luh Devi Kusuma Wati: Multimedia Nusantara University
Djohan Gunawan Hasan: Multimedia Nusantara University
Winarno Winarno: Multimedia Nusantara University

A chapter in Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024), 2024, pp 40-48 from Springer

Abstract: Abstract This study investigates user responses to the koperasiwadah.com website in the context of User Interface (UI) and User Experience (UX), as well as the analysis of its impact on the business of Wadah Titian Harapan Consumer Cooperative (KKWTH). The survey was conducted offline through FGD involving eight respondents and using an online survey via Google Form involving 53 respondents of various ages and occupational backgrounds, mostly from KKWTH members. The survey results show positive responses regarding the appearance, speed of access, and user comfort with the website. Suggestions from respondents include improvements in appearance, graphic design, and content updates. Business impact analysis indicates potential increase in public knowledge about cooperatives, sales of local products, members’ business interests, KKWTH income, as well as transparency and public trust. Conclusions and recommendations include expanding news content with inspirational stories, simplifying information, and improving product displays to enhance customer understanding and sales conversion. It is hoped that further development will have a positive impact on KKWTH and the general public.

Keywords: Cooperative; User Interface; User Experience; Minimum Viable Product (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-585-0_4

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