Influence of Modern Retail, Digital Marketing, and Technological Infrastructure Toward Traditional Retail in Indonesia

Rama Ariffian and Munawaroh Zainal ()
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Rama Ariffian: Swiss German University
Munawaroh Zainal: Swiss German University

A chapter in Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024), 2024, pp 754-765 from Springer

Abstract: Abstract Digital transformation is concerned with the changes caused by digital technologies in the business model of companies, resulting in changes in products or the structure of the organization or the automation of processes. The disruption caused by digitalization has triggered significant upheaval within the retail industry, with traditional offline firms worldwide facing unprecedented challenges [1]. This disruption is exemplified by the success of online store giants like Tokopedia and Shopee, which have rapidly seized market share. As a result, traditional retailers are compelled to confront this existential challenge by reconfiguring their business models while leveraging their offline strengths.

Keywords: Modern Retail; Digital Marketing; Technological Infrastructure and Traditional Retail (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-585-0_52

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