Ayurvedic wellness tourism: Sustainable Practices adopted by Tea Destinations

Shuvasree Banerjee () and Pankaj Kumar Tyagi ()
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Shuvasree Banerjee: Chandigarh University
Pankaj Kumar Tyagi: Chandigarh University

A chapter in Proceedings of the 5th International Conference on the Role of Innovation, Entrepreneurship and Management for Sustainable Development (ICRIEMSD 2024), 2024, pp 32-52 from Springer

Abstract: Abstract The concept of wellness tourism has garnered a lot of attention in recent years, as more and more tourists are looking for experiences that are beneficial to their health and satisfaction. Ayurveda, which is an old Indian medical system, has gained recognition for its holistic approach to wellbeing and has become an essential component in the tourist offers of many different destinations. Tea destinations are one-of-a-kind locales that have managed to leverage on their natural beauty and resources in order to attract visitors who are searching for a place to rest and rejuvenate themselves. By incorporating Ayurvedic concepts into their health offers, these places have been able to differentiate themselves in the tourism business, which is very competitive. Within the scope of this study, a variety of environmentally responsible methods that tea locations have put into place to promote their wellness tourism goals are investigated. This article offers a critical analysis of the sustainable practices that have been implemented in tea locations in order to enhance wellness tourism via the use of Ayurveda technology. By conducting an in-depth analysis of these activities, the research underlines the significance of striking a balance between the growth of tourism, the preservation of the environment, and the involvement of the neighbourhood. It places an emphasis on the necessity of stakeholders participating in the destination working together to guarantee that the expansion of tourism is sustainable and beneficial to all of the stakeholders involved. Taking everything into consideration, this study makes a contribution to the expanding body of research on sustainable tourism practices and the influence such practices have on wellness tourism. Other places that are interested in developing their wellness tourism offers might benefit greatly from the information provided by this article since it highlights the effective tactics that tea destinations have implemented. Tea places have the potential to continue to attract tourists who are looking for one-of-a-kind and significant wellness experiences if they adopt a holistic strategy that incorporates Ayurveda, sustainability, and community participation.

Keywords: Ayurveda; environmental protection; sustainable practices; tea destinations; wellness tourism; tea tourism (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-612-3_4

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