E-Commerce Trends in Indonesia: A Literature Review on Adaptation and Consumer Behavior

Weni Weryani (), Lisniawati Lisniawati, Hamsani Hamsani and Rulyanti Susi Wardhani
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Weni Weryani: Universitas Bangka Belitung
Lisniawati Lisniawati: Universitas Bangka Belitung
Hamsani Hamsani: Universitas Bangka Belitung
Rulyanti Susi Wardhani: Universitas Bangka Belitung

A chapter in Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024), 2024, pp 35-41 from Springer

Abstract: Abstract This research employs the Systematic Literature Review (S.L.R.) method to analyze E-Commerce trends in Indonesia, focusing on adaptation and consumer behaviour. The study results show that the adoption of e-commerce in Indonesia has significantly increased, driven by the growth of digital infrastructure and the expansion of the Internet. The study also found that despite the rapid development of E-Commerce, there are still challenges that need to be addressed, such as regulations and data security, to strengthen Indonesia’s digital ecosystem. This research also provides important insights for industry players and policymakers in developing more effective strategies to increase the adoption and trust of consumers in Indonesia’s e-commerce industry.

Keywords: E-Commerce; Consumer Adaption; Consumer Behavior (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-614-7_6

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DOI: 10.2991/978-94-6463-614-7_6

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