Cultivating Green Guardians: Revealing the Dynamics of Sustainable Tourism Behavior Among Bali Tourism Destination Managers

I Made Widiantara (), Kadek Dwi Cahaya Putra, I Ketut Muderana, Ni Wayan Wahyu Astuti and Upayana Wiguna Eka Saputra
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I Made Widiantara: Politeknik Negeri Bali, Business Administration Department
Kadek Dwi Cahaya Putra: Politeknik Negeri Bali, Business Administration Department
I Ketut Muderana: Politeknik Negeri Bali, Business Administration Department
Ni Wayan Wahyu Astuti: Politeknik Negeri Bali, Tourism Department
Upayana Wiguna Eka Saputra: Politeknik Negeri Bali, Business Administration Department

A chapter in Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), 2024, pp 579-589 from Springer

Abstract: Abstract This study explores the dynamics of sustainable tourism behavior among destina-tion managers in Bali, focusing on the interplay of knowledge, attitudes, and com-mitment towards green tourism practices. Using a mixed-methods approach, in-cluding surveys of 36 destination managers and in-depth interviews with key stakeholders, the research reveals significant insights into the factors driving sus-tainable tourism practices in one of the world’s most popular tourist destinations. The findings demonstrate that attitudes (β = 0.282, p 0.05) does not show a statistically significant impact. However, the combined effect of these factors explains 77.5% of the variability in green tourism behavior. The study highlights the complex nature of implementing sustainable practices, emphasizing the need for a holistic approach that goes beyond mere knowledge dissemination. Key recommendations include comprehensive capacity-building programs, the development of a Bali-specific green tourism certification system, and the creation of multi-stakeholder collaborations to foster innovation and knowledge sharing. These findings contribute to the broader understanding of sustainable tourism development and offer practical insights for policymakers and industry practitioners aiming to cultivate a new generation of “green guardians” in the tourism sector.

Keywords: Tourism; Destination Management; Environmental Attitudes Green Tourism; Sustainable Tourism Behavior (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-622-2_64

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