The Role of Digital Marketing in Promoting Taro Tourist Village

I Made Darma Oka (), Ida Ayu Ketut Sumawidari and I Ketut Suparta
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I Made Darma Oka: Politeknik Negeri Bali, Tourism Department
Ida Ayu Ketut Sumawidari: Politeknik Negeri Bali, Tourism Department
I Ketut Suparta: Politeknik Negeri Bali, Tourism Department

A chapter in Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), 2024, pp 679-688 from Springer

Abstract: Abstract This thought explores the part of advanced promoting within the promotion of visitor village Taro. The information collection was done through perception, in-depth interviews with sources, and writing considered with quantitative graphic examination. The test included 100 respondents. Concurring to the overview discoveries, 73.00% of visitors know the presence of this traveler village through online media and 27.00% know it offline. Based on the five advanced promoting components explored in this ponder (website, social media, search engine, e-mail marketing, and online advertising), the foremost well-known computerized promoting medium among sightseers when choosing a traveler village is social media showcasing. They clarified that the usage of advanced showcasing is exceptionally successful in impacting tourists’ choices in choosing tourist villages. This condition is proof that the presentation of online marketing within the showcasing of the Taro Tourist Village can demonstrate a positive impact on the presentation and advancement of the presence of the Taro Tourist Village. It is suggested that the management of traveler villages make effective utilization of advanced promoting media to advance visitor villages within the future and increment the number of traveler visits to the traveler villages. Apart from this, it is additionally prescribed that the management prioritize the utilization of chosen social media showcasing agreeing to the four media patterns of visitor villages utilized by sightseers.

Keywords: Digital Marketing; Promoting; Tourist Village (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-622-2_75

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