Research on the Impact of Customer Satisfaction on Purchasing Behavior in the Background of Online Marketing

Qinghua Qin ()
Additional contact information
Qinghua Qin: Baise University, College of Business Administration

A chapter in Proceedings of the 2024 International Conference on Digital Economy and Marxist Economics (ICDEME 2024), 2024, pp 67-73 from Springer

Abstract: Abstract The research is based on the background of mobile Internet and the product life cycle theory, to discuss how to improve customer satisfaction so as to drive customers to buy or repeat purchases. This paper constructs a theoretical model of customer online purchasing decision-making, attempting to assist enterprises in accurately positioning their products, making the improvement of product development and service quality more targeted, and further enhancing the enterprises’ online marketing capabilities and competitiveness in the market, and finally provides relevant suggestions and recommendations.

Keywords: Online Marketing; Customer Satisfaction; Purchasing Decision (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-636-9_7

Ordering information: This item can be ordered from
http://www.springer.com/9789464636369

DOI: 10.2991/978-94-6463-636-9_7

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().