Research on the Impact of E-commerce Industry Development in Zhuhai on Rural Revitalization

Mimi Shao, Hongai Shi () and Zicen Liao
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Mimi Shao: Guangzhou Xinhua University, College of Economics and Trade; City University of Macau, Faulty of Humanities and Social Sciences
Hongai Shi: Guangzhou Xinhua University, College of Economics and Trade
Zicen Liao: Guangzhou Xinhua University, College of Economics and Trade

A chapter in Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024), 2024, pp 261-271 from Springer

Abstract: Abstract The Central Document No.1 of 2024 clearly proposes to promote the comprehensive revitalization of rural areas. With the development of the social economy, the popularization of network communication, and the growth of the e-commerce industry, e-commerce has become an important driving force for rural revitalization. This article focuses on the development of the e-commerce industry in Zhuhai City and explores its impact on the rural revitalization of Zhuhai City. Using empirical analysis, we construct the Zhuhai City e-commerce development index and rural revitalization development index, and through correlation analysis, we find a positive correlation between the two. The development of the e-commerce industry in Zhuhai City mainly affects rural revitalization through aspects such as the e-commerce infrastructure and the cultivation of e-commerce talents. Finally, suggestions are provided for the government and enterprises, such as strengthening the integration of infrastructure construction and technological innovation, optimizing talent development, and improving policy support.

Keywords: Rural revitalization strategy; Zhuhai City; Development of e-commerce industry; Rural e-commerce (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-638-3_26

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