A Study on the Influencing Factors of New Media Marketing of Tourist Destinations on Consumers’ Travel Intention: Taking Changbai Mountain Scenic Area as an Example

Jin Kuang () and Tse-Chen Chang ()
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Jin Kuang: Zhejiang International Studies University
Tse-Chen Chang: Sun Yat-Sen University

A chapter in Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024), 2024, pp 361-367 from Springer

Abstract: Abstract With the improvement of China’s economic level and comprehensive strength, people’s needs have gradually shifted from material needs to spiritual needs. Therefore, more and more people have focused on the tourism industry, and the application of new media technology in the tourism industry conforms to the development of the times and is a manifestation of the general trend. In this study, it took Changbai Mountain Scenic Area as the main research object, questionnaire survey analysis was taken to study the factors affecting the marketing strategy of tourist destinations on consumers’ willingness to travel, drew conclusions and proposed some optimization plans. In the study, it aims to help tourist destinations effectively take the advantages of new media marketing, enhance consumers’ willingness to travel, and promote the vigorous development of tourist destinations.

Keywords: Tourist destination; New media marketing; Tourist intention; Changbai Mountain Scenic Area (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-638-3_37

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DOI: 10.2991/978-94-6463-638-3_37

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