Understanding Patronage Behavior Among Tourists in Shopping Malls in Malaysia Using the Experience Economy Framework

Wai Kheong Chin (), Abdul Raheem Mohamad Yusof and Khong Loong Jeffrey Yee
Additional contact information
Wai Kheong Chin: Quest International University
Abdul Raheem Mohamad Yusof: Quest International University
Khong Loong Jeffrey Yee: Quest International University

A chapter in Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024), 2025, pp 448-461 from Springer

Abstract: Abstract The experience economy stands out as a mega trend because of its worldwide impact and researchers have studied this idea across diverse industries such as retail and tourism. When more and more people are concerned about experiential consumption, traditional business approaches that focus heavily on the product itself rather than on customer needs or experiences, and their accompanying strategies have become less effective. Therefore, companies including retail stores and malls must create their own unique transformational experiences to keep the customers happy. Due to advancement of technology and changing consumer preference, new related variables should be examined so that their impact on patronage behavior can be known. This paper proposed the use of the extended Pine and Gilmore’s experience economy framework to investigate patronage behavior among Tourists in shopping malls in Malaysia.

Keywords: Patronage Behavior; Experience Economy; Shopping (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-666-6_27

Ordering information: This item can be ordered from
http://www.springer.com/9789464636666

DOI: 10.2991/978-94-6463-666-6_27

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().