Research on the Dilemmas and Strategies of the Implementation of Digital Strategies of Rural Enterprises under Rural Revitalization

Wenfang Luo () and Hongyu Zhang ()
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Wenfang Luo: Dongguan City University, Research Center for the Integrated Development of Universities and Cities
Hongyu Zhang: Dongguan City University, Research Center for the Integrated Development of Universities and Cities

A chapter in Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024), 2025, pp 812-819 from Springer

Abstract: Abstract The rural revitalization strategy has brought new opportunities for rural development. In this context, the implementation of the digital strategy of rural enterprises has become the key. This research focuses on the current situation, dilemmas and strategies of the implementation of the digital strategy of rural enterprises. Through the sorting of relevant materials and case analysis, it is found that rural enterprises have achieved certain results in the field of digital application, but still face many problems. At the technical level, weak infrastructure and difficult technical application problems are significant; at the talent level, there is a shortage of professional talents and difficulties in training; at the financial level, there are dilemmas of high input costs and limited financing channels; at the conceptual level, it is manifested as the conservativeness of enterprise managers and the weak awareness of employees. In response to these dilemmas, strategies such as improving infrastructure, attracting and training talents, expanding sources of funds, and changing conceptual awareness are proposed to promote the effective implementation of the digital strategy of rural enterprises and provide strong support for the high-quality development of rural enterprises under rural revitalization.

Keywords: Rural revitalization; Rural enterprises; Digital strategy; Dilemmas; Strategies (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-676-5_78

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