Empowering Women through Competence Advancement in an Indonesia’s Export-oriented False Eyelashes MSME: Strategic Approaches to Encounter Global Market Challenges

Putri Valencia, Rabi Virgi Arafat, Marko Sebira Hermawan (), Scherly Hansopaheluwakan and Mardhatillah Shanti
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Putri Valencia: Bina Nusantara University, BINUS Business School
Rabi Virgi Arafat: Bina Nusantara University, BINUS Business School
Marko Sebira Hermawan: Bina Nusantara University, BINUS Business School
Scherly Hansopaheluwakan: Bina Nusantara University, BINUS Business School
Mardhatillah Shanti: Bina Nusantara University, BINUS Business School

A chapter in Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024), 2025, pp 237-259 from Springer

Abstract: Abstract In the dynamic landscape of business operations, human resources play an important role in the success of micro, small, and medium enterprises (MSMEs) as business entity which are able to absorb 2/3 of the world’s total workforce. This is also the case in Indonesia, where MSMEs are influential in economic growth and are expected to become Indonesia’s export milestone. One industry that has the role of MSMEs especially in export activities, is the false eyelashes industry. Uniquely, unlike most other industries, workers in this industry are dominated by women. Unfortunately, the amount of workers absorbed by MSMEs is not directly proportional to their quality. In fact, it is crucial for MSMEs in false eyelashes industry to have a workforce that is qualified in terms of its competence considering their global level of challenges. Hence, this study explores strategies for advancing the competence of women workers in the export-oriented false eyelashes MSME as part of a broader movement of women empowerment, utilizing the ‘Kekeluargaan’ culture implementation. Notably, despite its significant presence, this company has not been the object of prior research. Furthermore, there is a notable gap in the literature regarding the research context, particularly within this industry. This research using a qualitative case study methodology with the type of explorative study and inductive approach conducted, PT Diva Prima Cemerlang, an export-oriented MSME in Central Java, serves as the research object. Data were collected through in-depth interviews and direct observations which were manually processed with thematic analysis. This research suggests that applying three specific strategies within the concept of the ‘Kekeluargaan’ culture as working fundamental is expected to advance workers’ competence and achieve women empowerment goals. This research provides valuable insights into HRM strategies tailored to the needs of Indonesian women workers, aiding their competence advancement to meet global market challenges in the false eyelashes industry.

Keywords: Women Empowerment; Competence Advancement; Sustainability Strategy; Organizational Culture; Global Market Challenges (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-692-5_13

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DOI: 10.2991/978-94-6463-692-5_13

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