Investigating Job Motivations For Employees: A Case Study In Vietnam

Do Vu Phuong Anh, Bui Quang Tuyen, Nguyen Dac Hoang Ha, Phuong Mai Nguyen and Cong Tuan Dao ()
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Do Vu Phuong Anh: University of Economics and Business, Vietnam National Univesity
Bui Quang Tuyen: University of Economics and Business, Vietnam National Univesity
Nguyen Dac Hoang Ha: Viettel Academy, Viettel Group
Phuong Mai Nguyen: Vietnam National University, International School
Cong Tuan Dao: Vietnam National University, International School

A chapter in Proceedings of the International Conference on Emerging Challenges: Sustainable Strategies in the Data-Driven Economy (ICECH 2024), 2025, pp 367-384 from Springer

Abstract: Abstract Research purpose: This study investigates the factors that impact the job motivations of employees working in the Vietnamese service sector. Research motivation: In the current context of globalization and intense international economic integration, where competition between domestic and foreign businesses is becoming increasingly fierce, companies must develop a high-quality workforce that works effectively to leverage their strengths and secure competitive advantages in the market. To date, numerous theories and research models have been developed regarding job motivations. However, managers face challenges when applying these studies to their organizations, as each business has its own unique characteristics, culture, vision, and mission. Thus, it is important for business to choose the right solutions to enhance their employees’ job motivations. Research design, approach, and method: This study applied a survey method to collect the data, focusing on the factors that impact employee job motivations in the service sector. A case study at Vietnam Joint Stock Commercial Bank for Industry (Trade Jewelry Company Limited) was investigated to explore the influence of both financial and non-financial factors that motivates employees to work. Main findings: Research findings shows that job satisfaction has directly impacted to key outcomes such as productivity, commitment, and turnover. Through the lens of Herzberg’s two-factor theory, the research highlights the critical role of both financial and non-financial motivators, emphasizing the importance of a balanced approach that fosters employees job motivations. Practical/managerial implications: Our research findings had significant contribution for both academic and practical implications in terms of improving employee job motivations in the Vietnamese service sector.

Keywords: Herzberg’s two-factor theory; job motivations; service sector; Vietnam (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-694-9_26

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