The Impact of Green Consumption Values on Green Purchasing Behavior

Mingfang Li and Zitong Liu ()
Additional contact information
Mingfang Li: Hebei University of Science and Technology
Zitong Liu: Hebei University of Science and Technology

A chapter in Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), 2025, pp 639-655 from Springer

Abstract: Abstract Green purchasing behavior is regarded as the key path to achieve green consumption. How to stimulate consumers’ green purchasing behavior and promote the generation of green consumption habits is one of the problems that need to be solved in the field of green consumption. Based on the consumption value theory, starting from the green consumption value, functional value, environmental value, emotional value, social value and conditional value are introduced as the intermediary variables, and an intermediary model of the influence mechanism of consumers’ green purchasing behavior is established. This paper discusses the influence mechanism of green consumption values on green purchasing behavior. Through two-stage longitudinal data collection, a total of 264 data are matched. The results show that: consumers’ green consumption values have a positive effect on green purchasing behavior; Functional value, environmental value, emotional value and conditional value play some mediating roles in the relationship between green consumption values and green purchasing behavior. Social values do not play a mediating role. The research conclusions not only deepen the research on the intermediary mechanism of green consumption values on the effect of green purchasing behavior, enrich the validity range of consumption value, but also provide new ideas and explanations for promoting consumers’ green purchasing behavior.

Keywords: Green Consumption Values; Green Purchasing Behavior; Consumer Perceived Value (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-702-1_68

Ordering information: This item can be ordered from
http://www.springer.com/9789464637021

DOI: 10.2991/978-94-6463-702-1_68

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().