Can Limited Interaction Enhance User Participation in Innovation? Evidence from Innovation Communities on E-commerce Platforms

Haiqing Hu () and Xiao Chen ()
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Haiqing Hu: Shandong Normal University, Business School
Xiao Chen: Shandong Normal University, Business School

A chapter in Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), 2025, pp 876-885 from Springer

Abstract: Abstract Interaction is a crucial factor affecting user participation in innovation within innovation communities. Considering reducing interaction difficulty and enhancing interaction efficiency, limited interaction is applied in e-commerce platform innovation communities. However, whether and how limited interaction promotes user participation and innovation performance is still unclear. This study first identifies the types of limited interaction in innovation communities based on the case of NetEase Yanxuan’s Zhenxuanjia; then constructs a model of the impact of limited interaction on innovation performance in innovation communities based on theories such as social capital theory; finally, using secondary data from e-commerce platform innovation communities, the study tests the effects of different types of limited interaction on user contributions, innovation performance, and new product market performance. The research finds that limited interaction can enhance innovation performance; user contribution fully mediates the impact of user-to-user limited interaction on innovation performance; and user-to-user limited interaction has a higher promoting effect compared to platform-to-user limited interaction. This study clarifies the basic framework of how e-commerce platforms can benefit from limited interaction in innovation communities from the perspective of the entire process of user participation in innovation, providing practical guidance for the design of interaction mechanisms in innovation communities of e-commerce platforms.

Keywords: Limited Interaction; Innovation Community; User Participation in Innovation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-702-1_91

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