Exploring the Business Models of Media Platforms in the Context of Mobile Big Data

William Yang ()
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William Yang: International School of Qingdao, High School

A chapter in Proceedings of the 2024 2nd International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024), 2025, pp 483-493 from Springer

Abstract: Abstract This paper comprehensively discusses the communication mechanism, user behavior, and business model innovation of media platforms under the background of mobile big data. In the context of mobile big data, the media platform has successfully attracted and built a large user group through accurate user portraits, personalized content recommendations, and diversified services. Its business model has shifted from single to multi-faceted, covering direct means of profitability such as advertising revenue, membership subscription, virtual goods sales, etc., and focusing on multi-channel revenue growth through a full range of services and ecosystems. The key to the success of these platforms lies in the deep insight and precise grasp of user needs and the use of big data and artificial intelligence technology to provide personalized content and services to meet the diverse needs of users. The conclusions of this paper further update and enhance the operational methods and strategies of media platforms, providing valuable references for research and practice in related fields.

Keywords: Big data; Media platform; Business model; User behavior (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-706-9_43

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DOI: 10.2991/978-94-6463-706-9_43

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