Research on Innovative Development Strategies of Media Industry under the Background of Digital Economy

Ziyan Li ()
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Ziyan Li: Communication University of China, College of Radio and Television

A chapter in Proceedings of the 2024 2nd International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2024), 2025, pp 788-797 from Springer

Abstract: Abstract With the rapid development of digital technology, the media industry is undergoing a profound change. The application of the new generation of information technology not only greatly enriches the means of content production, dissemination and consumption in the media industry, but also brings a series of challenges such as content homogenization, copyright infringement and business model innovation. Faced with these challenges, in terms of content production, we should use advanced technology to innovate content to meet the needs of users for high-quality and personalized content. In terms of copyright protection, this paper proposes the use of digital watermarking, block chains, smart contracts and other technical means to strengthen the protection and management of copyright. In terms of business model innovation, diversified strategies such as content payment, value-added services and membership system can be adopted to meet the development needs of the digital economy. This paper summarizes the path of media industry to achieve high-quality development in the era of digital economy, aiming to provide useful reference and guidance for the sustainable development of media industry.

Keywords: Media Industry; Digital Economy; Innovative Development Strategies (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-706-9_70

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DOI: 10.2991/978-94-6463-706-9_70

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