Research on the Impact of Corporate Digital Responsibility on Consumer Forgiveness from the Perspective of Perceived Value

Xueli Liu ()
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Xueli Liu: Wuhan University of Technology, School of Management

A chapter in Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025), 2025, pp 470-476 from Springer

Abstract: Abstract Digital technology has become a powerful tool for enterprise digital operation, and how corporate digital responsibility influences consumer behavioral willingness plays a key role in enterprise development. Based on attribution theory and perceived value theory, the research perspective of corporate digital responsibility is transformed to study how corporate digital responsibility affects consumer perception (perceived value) and behavior (consumer forgiveness) from the perspective of consumers, and the findings show that consumer-perceived corporate digital responsibility positively affects consumer forgiveness, in which perceived value plays a mediating role. The findings enrich the research related to corporate digital responsibility and consumer behavior, and provide valuable references for companies to develop digital responsibility guidelines and norms.

Keywords: Corporate digital responsibility; perceived value; consumer forgiveness (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-734-2_54

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DOI: 10.2991/978-94-6463-734-2_54

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