Digital Transformation at Xiaomi: Strategic Insights and Global Impact

Kerui Deng ()
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Kerui Deng: Dalian University of Technology, DUT-BSU Joint Institute

A chapter in Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025), 2025, pp 639-646 from Springer

Abstract: Abstract The digital transformation of enterprises has become a prevailing trend in today’s fast-evolving society, reshaping industries and enabling companies to thrive in a competitive environment. Xiaomi Company is a Chinese technology company that has achieved great success through digital transformation. So that the research topic of this paper is the strategy adopted by Xiaomi Corporation during its digital transformation and its impact on the global scale. This paper explores the theoretical basis of digital transformation and the development history of Xiaomi Company through a theoretical framework and literature review. It also studies Xiaomi Company’s successful practices through case analysis, including the expanding of the smart home market, digital marketing in international markets, and the implementation effects of the AIoT strategy. Ultimately, this paper aims to shed light on how Xiaomi Company’s digital transformation strategies have shaped its global success and offer insights into effective digital transformation practices for enterprises worldwide.

Keywords: Xiaomi; Digital transformation; AIot strategy; Globalization (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-748-9_71

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DOI: 10.2991/978-94-6463-748-9_71

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