Research on Villagers’ Participation Behavior in Rural Cultural Revitalization from the Perspective of MOA

Huilin Jia () and Ainigeer Aierken
Additional contact information
Huilin Jia: China University of Mining & Technology, Department of Public Administration
Ainigeer Aierken: China University of Mining & Technology, Department of Public Administration

A chapter in Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025), 2025, pp 432-440 from Springer

Abstract: Abstract Based on the theoretical framework of MOA, this paper analyzes the influence mechanism of villagers’ participation in rural culture revitalization in the case of “Four Seasons Village Late” by using structural equation model with 310 villagers in Beijing as samples. It is found that the sense of responsibility and personal interests in motivation level, the government and environment support in opportunity level, and the self-efficacy in ability level have significant positive effects on participation behavior. It is suggested to strengthen the villagers’ main status and enhance their participation ability and cultural identity. This study provides theoretical reference for innovative rural cultural activities and helps to revitalize low-cost sustainable culture.

Keywords: Rural culture revitalization; Villagers participate; MOA theory; Influencing factors; Four seasons village evening (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-752-6_47

Ordering information: This item can be ordered from
http://www.springer.com/9789464637526

DOI: 10.2991/978-94-6463-752-6_47

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().