SWOT Analysis of Creative Bouquet Business Development

Rahmadani Rahmadani ()
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Rahmadani Rahmadani: Hasanuddin University

A chapter in Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), 2025, pp 1373-1382 from Springer

Abstract: Abstract This study focuses on analyzing the growth of the creative bouquet business at Bouqetcru Flower Shop (MSME) in Makassar City through a SWOT analysis framework. The results reveal that the total score for internal factors is 3.58, while the total score for external factors is 3.73, positioning the business in Quadrant 1 of the SWOT matrix. This quadrant signifies a favorable strategic position that allows the shop to leverage its internal strengths alongside external opportunities.The analysis suggests key strategies for Bouqetcru to enhance its competitive advantage, including maintaining high product quality, amplifying promotional efforts, and improving customer service. To effectively capitalize on this advantageous position, it is recommended that the shop implement market penetration strategies to increase its customer base, explore market development opportunities to reach new demographics, and pursue product development initiatives to expand its offerings. By adopting these strategies, Bouqetcru can not only reinforce its market presence but also foster sustainable growth in the competitive floral industry. The integration of these recommendations is expected to enhance customer loyalty, boost sales, and ultimately solidify Bouqetcru’s reputation as a leading creative bouquet provider in Makassar City.

Keywords: MSME; Marketing; SWOT Analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-758-8_110

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DOI: 10.2991/978-94-6463-758-8_110

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