Entrepreneurial Motivation as a Key Mediator: The Impact of Financial and Digital Literacy on MSMEs Performance

Kamaruddin Kamaruddin (), Abdul Rahman Laba and Andi Aswan
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Kamaruddin Kamaruddin: Universitas Hasanuddin, Mahasiswa Program Doktor Ilmu Manajemen
Abdul Rahman Laba: Universitas Hasanuddin
Andi Aswan: Universitas Hasanuddin

A chapter in Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), 2025, pp 1665-1676 from Springer

Abstract: Abstract Micro, small and medium enterprises (MSMEs) as an organization are required to have good performance. The aim of this research is to analyze the influence of financial literacy and digital business literacy on the performance of MSMEs through entrepreneurial motivation in Makassar City. Researchers choose to use quantitative methodology in their research, which focuses on processing and analyzing numerical data. This method is mainly used in inferential research, where previously created hypotheses are tested. The sample used was 99 MSMEs for this research. The results of research in Makassar City show that financial literacy and digital business have a significant positive influence on entrepreneurial motivation, which in turn can improve the performance of MSMEs. Although there is no direct evidence that financial literacy and digital business directly influence MSME performance, both have proven effective in improving performance through increasing entrepreneurial motivation. This confirms the importance of entrepreneurial motivation as a key factor in the success and operational effectiveness of MSMEs, suggesting that efforts to increase literacy should be focused on motivational aspects to achieve better results in business performance.

Keywords: Digital Business; Finance; Business Performance; Entrepreneurial Motivation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-758-8_131

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