Determining Factors for the Success of Halal Certification in Sidrap Regency

Bahtiar Herman (), Muhammad Yunus Amar and Mursalim Nohong
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Bahtiar Herman: Muhammadiyah University of Sidenreng Rappang, Department of Entrepreneurship, Faculty of Economics and Business
Muhammad Yunus Amar: Hasanuddin University, Department of Management, Faculty of Economics and Business
Mursalim Nohong: Hasanuddin University, Department of Management, Faculty of Economics and Business

A chapter in Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), 2025, pp 628-639 from Springer

Abstract: Abstract This research aims to analyze the factors that influence the success of halal certification in achieving consumer satisfaction, with a focus on Product Quality, Management Commitment to Halal, and Awareness and Knowledge, as well as the moderating role of Consumer Trust. This research uses quantitative methods with a descriptive approach. Data was collected through a survey involving 200 customers at four chicken slaughterhouses in Rappang Market. Data analysis was carried out using multiple linear regression and Moderated Regression Analysis (MRA) to test the relationship between variables. The research results show that Product Quality, Management Commitment to Halal, and Awareness and Knowledge have a significant effect on the Success of Halal Certification. In addition, Consumer Trust is proven to moderate the relationship between the three independent variables and the success of halal certification. These findings underline the importance of consumer trust in strengthening the influence of quality factors, management commitment, as well as awareness and knowledge on the success of halal certification.

Keywords: Product Quality; Management Commitment; Awareness and Knowledge; Consumer Trust; Success of Halal Certification (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-758-8_53

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