Optimising Revenue and Sustainability through Cross-Selling Renewable Energy Certificates: A Case Study of PLN

Muhammad Reza Fadhilah ()
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Muhammad Reza Fadhilah: Hasanuddin University

A chapter in Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), 2025, pp 747-756 from Springer

Abstract: Abstract The global shift towards sustainability has prompted new opportunities for integrating Renewable Energy Certificates (REC) with temporary electricity services. This study investigates the effectiveness of bundling REC with temporary power solutions through cross-selling and branding strategies, focusing on PLN’s Green Power Pass. The objective was to assess how these strategies enhance customer adoption, increase revenue, and support sustainability goals. A mixed-methods approach was used, combining Empathy Mapping, Situation Analysis, and a Feasibility Study. Data was collected through semi-structured interviews with 25 stakeholders and observations from live events. Quantitative analysis of REC and electricity sales was also conducted to assess financial performance. Key findings showed that REC sales contributed Rp 17,909,850 over four months, with high customer satisfaction regarding the service’s environmental impact. The Green Power Pass reduced carbon emissions and noise pollution compared to traditional diesel-powered solutions. However, the study’s scope is limited to a short time frame and specific industries. The results suggest bundling REC with temporary power solutions offers a viable way to increase revenue while promoting sustainability. Future research should explore long-term scalability and the role of emerging technologies in optimising such services.

Keywords: Renewable Energy Certificates (REC); cross-selling; green branding; temporary power solutions; Green Power Pass (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-758-8_64

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DOI: 10.2991/978-94-6463-758-8_64

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