The Influence of Visitor Management System Perception on Tourist Loyalty in Sports Tourism Destinations in South Sumatra and Bangka Belitung

Enos Julvirta (), Didik Susetyo and Ahmad Maulana
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Enos Julvirta: Universitas Sriwijaya
Didik Susetyo: Universitas Sriwijaya
Ahmad Maulana: Universitas Sriwijaya

A chapter in Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2025), 2025, pp 190-195 from Springer

Abstract: Abstract This study examines how visitors’ perceptions of visitor management systems (VMS) shape loyalty in sports tourism destinations across South Sumatra and Bangka Belitung. Using a quantitative approach, primary data were gathered from tourists who visited these destinations and analyzed with Structural Equation Modeling (SEM). Results indicate that a positive VMS perception leads to higher tourist satisfaction, which in turn fosters greater loyalty. The findings suggest that strategic VMS implementation, featuring efficient crowd management and digital services, can significantly enhance the visitor experience. These improvements bolster satisfaction, increasing tourists’ likelihood to revisit and recommend the destination. This study contributes to the literature by offering insights into how perceived service efficiency, accessibility, and security can drive loyalty in sports tourism contexts. Destination managers are encouraged to optimize VMS to retain and expand their visitor base.

Keywords: Sport Tourism; Marketing; VMS (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-795-3_16

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DOI: 10.2991/978-94-6463-795-3_16

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