Research on the Empowering Role of Social Culture in the Operation and Management of Major Sports Events: A Comparative Analysis of China and the United States

Rongheng He, Siyuan Wu () and Weibo Sun
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Rongheng He: Anyue JiuShao Language School
Siyuan Wu: Hong Kong Baptist University, School-of-Humanities-and-Social-Sciences
Weibo Sun: Chengdu Sport University, School of Economics and Management

A chapter in Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), 2025, pp 217-226 from Springer

Abstract: Abstract The successful operation and management of large-scale sports events not only rely on organizational capabilities and resource allocation but are also profoundly influenced by social and cultural factors. This article takes China and the United States as comparative objects to deeply explore the empowering role of social culture in the operation and management of large-scale sports events, analyzing the differences between the two countries in terms of cultural values, government roles, commercial operation models, and public participation, and their impacts on event management. The research finds that China’s sports event management emphasizes government leadership, collectivism, and a sense of national honor; while the United States places more emphasis on market-driven forces, individualism, and commercial value, providing a highly commercialized and entertaining space for sports events. Through comparative analysis, this paper proposes a mechanism of differential empowerment by social culture and offers theoretical insights and practical significance for the optimized operation of sports events in a cross-cultural context.

Keywords: Social Culture; Sports Event Management; Empowering Role; China-US Comparison; Cross-Cultural Analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-811-0_23

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DOI: 10.2991/978-94-6463-811-0_23

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