The Growth Impact of Japanese Animation IP and its Related By-industries on Its Economy

Yun Teng ()
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Yun Teng: Beijing Foreign Studies University, International Business School

A chapter in Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), 2025, pp 620-625 from Springer

Abstract: Abstract The Japanese anime industry holds a pivotal position in the global intellectual property market and has become an important engine driving domestic and international economic development. This industry has built a complete industrial chain covering multiple fields such as animation production, derivative product development, game linkage, and theme tourism. With its rich creative content and strong market appeal, it has created remarkable economic benefits and occupies about 60% of the global animation market share. Numerous well-known anime IPs have demonstrated long-lasting commercial vitality, with derivative sales becoming the core path of their commercialization. In addition, the anime industry has greatly promoted employment growth, effectively facilitated the overseas export of Japanese culture, and significantly enhanced the country’s soft power. The secret to its success lies in the deep integration of creative talents, strict copyright protection system, and flexible cross industry cooperation models, which provide valuable experience and inspiration for the development of the global cultural industry.

Keywords: Japanese animation industry; economic development; cultural economy; derivatives market; soft power (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-811-0_65

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