Strategies for Increasing Business Competition Through Product Differentiation: A Review of Innovation Theory

Dhea Ramadhani Salim, Harry Ramadhani Hakim (), Alsel Indi Orrico, Hamdan Ardiansyah and Cepri Maulana
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Dhea Ramadhani Salim: Universitas Pendidikan Indonesia
Harry Ramadhani Hakim: Universitas Pendidikan Indonesia
Alsel Indi Orrico: Universitas Pendidikan Indonesia
Hamdan Ardiansyah: Universitas Pendidikan Indonesia
Cepri Maulana: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 966-975 from Springer

Abstract: Abstract The digital era and the development of the times mean that businesses must continue to innovate in their product and strategy because business competition leads to global competition. Many companies do not survive because they cannot adapt to changes in customer preferences and market trends. This research describes the strategy of increasing business competition through product differentiation. This research uses a qualitative approach to the literature review method. The research data was collected through secondary data, and relevant research was identified through the research topic. Furthermore, the sources obtained from the literature were selected according to their relevance and quality. The research shows that the strategy of increasing business competition through product differentiation can be done by creating innovations by focusing on form innovation, features, work quality, conformity quality, durability, reliability, style, and design. The process of product differentiation carried out in a business needs to consider the risks that may occur, such as rejection from consumers, innovation costs that are not cheap, limited resources, and decreased profitability.

Keywords: Business Competition; Innovation; Product Differentiation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-817-2_114

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