Strategic Business Canvas: Integration of Business Model Canvas and Strategic Management Process in Enhancing Competitive Advantage

Danang Kusnanto (), Suryana Suryana, Agus Rahayu and Lili Adi Wibowo
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Danang Kusnanto: Universitas Pendidikan Indonesia
Suryana Suryana: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 1069-1074 from Springer

Abstract: Abstract In an increasingly competitive business era, companies must adopt a framework that integrates business model design with strategic management processes. Business Model Canvas has become a popular tool for describing business models. However, a more holistic approach is needed to address the complexity of the business environment. This article explores the integration of Business Model Canvas with the Strategic Management Process, resulting in a new framework called Strategic Business Canvas. The research method used is a literature review with an analysis of relevant literature. The research findings indicate that Strategic Business Canvas can provide a comprehensive view of the business model while allowing competitor monitoring and PESTLE analysis in the environmental scanning stage and monitoring Key Performance Indicators (KPIs) in the evaluation and control stage. The study concludes that integrating these two frameworks can improve a company’s ability to respond to market changes and make more informed decisions. Future research is recommended to test the application of Strategic Business Canvas in various industries to measure its effective-ness empirically.

Keywords: Business Model Canvas; Strategic Management Process; Strategic Business Canvas; Environmental Scanning; Competitive Advantage (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_127

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DOI: 10.2991/978-94-6463-817-2_127

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