Digital Issues Against the Image of the National Police Ahead of the 2024 Indonesian Election

Yono Maulana (), Resti Indriarti, Imaniar Salsabil and Puspo Dewi Dirgantari
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Yono Maulana: Universitas Pendidikan Indonesia
Resti Indriarti: Universitas Pendidikan Indonesia
Imaniar Salsabil: Universitas Pendidikan Indonesia
Puspo Dewi Dirgantari: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 132-137 from Springer

Abstract: Abstract The National Police of the Republic of Indonesia (Polri) is one of the state institutions vulnerable to security and partisanship issues, especially before the 2024 elections. This issue is increasingly complex with the rise of post-truth phenomena, filter bubbles, and public mood in the digital world. This research aims to analyze the influence of post-truth, filter bubbles, and public mood on the Polri brand image. This research uses a quantitative method with an online questionnaire instrument distributed to 350 respondents across DKI Jakarta. Post-truth has a significant influence both directly and indirectly (through the public atmosphere) on brand image, as well as significantly influencing the filter bubble and public atmosphere. Filter Bubble does not significantly influence brand image but shows indications of influencing the public atmosphere. Public Mood plays an important role as a mediator in influencing brand image, both directly and as an indirect route from post-truth. These findings show that false or misleading information (post-truth) has a broad and significant impact on the brand image and through changes in the public atmosphere. The public atmosphere is an important factor influencing people’s views of brands.

Keywords: post-truth; filter bubble; public mood; perception; brand image; police (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-817-2_16

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