Post-Visit Behavior Analysis in a Water-Based Tourism Destination

Hariyanto Hariyanto (), Agus Rahayu and Lili Adi Wibowo
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Hariyanto Hariyanto: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 167-176 from Springer

Abstract: Abstract This research aims to identify factors influencing post-visit behavior at the Lembang Wonderland water tourism destination in West Bandung. The study focuses on post-visit satisfaction, actions, and the use or disposal of experiences. Using factor analysis, data were gathered from 388 respondents sampled from a population of 13,488 visitors and analyzed with SPSS version 26. Results revealed two primary factors: the Service Factor with a loading factor of 0.762 and Culinary Taste with a loading factor of 0.789. Security emerged as the dominant indicator influencing post-visit behavior, with a loading factor of 0.812. This finding emphasizes the critical role of safety in encouraging repeat visits and positive word-of-mouth recommendations. The results offer valuable insights for tourism managers to develop strategies to enhance visitor experiences, increase loyalty, and boost revisit rates.

Keywords: Post-Visit Behavior; Culinary Taste; Water Tourism Destinations (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_21

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DOI: 10.2991/978-94-6463-817-2_21

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