Customer Trust and Usage Intention: An Exploration in the Context of the LinkAja Facebook Community

F. S. Ratu Dintha Insyani Zukhruf (), Imas Purnamasari and Rafi Zidan Bhagaskara
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F. S. Ratu Dintha Insyani Zukhruf: Universitas Pendidikan Indonesia
Imas Purnamasari: Universitas Pendidikan Indonesia
Rafi Zidan Bhagaskara: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 363-368 from Springer

Abstract: Abstract This study aims to obtain a description of the influence of customer trust on the intention to use the LinkAja community. This study uses descriptive and verification methods, namely quantitative research. The sample consisted of 304 respondents using a simple random sampling technique. The data was statistically analyzed using multiple regression on the SPSS IBM Statistics 25 for Windows program. This study found that the description of Customer Trust was in the category. Based on the study results, the researcher recommends that the LinkAja company maintain, manage, and maximize to improve people’s finances and provide education or counseling regularly related to financial products.

Keywords: Customer Trust; Intention to Use; LinkAja; E-Wallet (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_44

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DOI: 10.2991/978-94-6463-817-2_44

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