The Influence of Brand Attachments on Repurchase Intention

Rd.Dian Herdiana Utama (), Dita Amanah and S. Sekar Larasati
Additional contact information
Rd.Dian Herdiana Utama: Universitas Pendidikan Indonesia
Dita Amanah: Universitas Pendidikan Indonesia
S. Sekar Larasati: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 560-568 from Springer

Abstract: Abstract This study examines brand attachment's direct and indirect influence on repurchase intention. Employing a descriptive and verification-based quantitative approach, the research considers repurchase intention as the endogenous variable, while self-brand connection and brand prominence serve as exogenous variables. The study population comprises Generation Z in Bandung City, with participants selected through purposive sampling. This method allows the researcher to define specific respondent criteria to ensure the study effectively addresses the research problem. The data analysis utilizes path analysis, conducted with the assistance of IBM SPSS Statistics 23.0 for Windows. The findings indicate that brand attachment to repurchase intention is categorized as strong. Additionally, brand attachment has a positive and significant simultaneous effect on repurchase intention.

Keywords: Brand Attachment; Repurchase Intention; Skincare (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_66

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_66

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().