Impact of Push Notification Information Framework and Product Type on Purchase Intention-Based on Privacy Concern Perspective

Qi Hu ()
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Qi Hu: College of Business and Tourism, Sichuan Agricultural University

A chapter in Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), 2025, pp 652-657 from Springer

Abstract: Abstract Based on the perspective of consumer privacy attention, this paper verifies the influence of the interaction of push notification information framework and product type on consumers’ purchase intention through three experiments, and analyzes the intermediary effect of product perceived value in it and the regulating role of privacy attention. Research shows that for functional products, the push notification benefit framework can improve consumers’ purchase intention more than the loss framework. However, this interaction will be regulated by consumers ‘privacy attention: the common influence of push notification information framework and product type on purchase intention only exists in the context of low consumer privacy attention.

Keywords: personalized recommendation; privacy concern; information framework; perceived value; product type (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-835-6_69

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