The Impact of Artificial Intelligence on Ecommerce Consumer Behavior: A Comparative Analysis

Yufei Li (), Ruifeng Zheng, Yanzhen Hao, Jiawei He and Xuyang Zhang
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Yufei Li: Harbin University of Commerce, School of Accounting
Ruifeng Zheng: Harbin University of Commerce, Finance School
Yanzhen Hao: Harbin University of Commerce, School of Accounting
Jiawei He: Harbin University of Commerce, Finance School
Xuyang Zhang: Harbin University of Commerce, Finance School

A chapter in Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), 2025, pp 60-71 from Springer

Abstract: Abstract The rapid integration of Artificial Intelligence (AI) into ecommerce has significantly transformed consumer behavior, reshaping how consumers discover, evaluate, and purchase products. This study conducts a comparative analysis to explore the impact of AI-driven technologies, such as personalization, recommendation systems, and chat-bots, on consumer decision making processes. By combining theoretical modeling, empirical data, and visual analytics, the research highlights the correlation between AI adoption and key consumer behavior metrics. The findings reveal that challenges such as algorithmic bias and data quality persist. This paper contributes to the growing body of knowledge on AI in ecommerce.

Keywords: Artificial Intelligence; Ecommerce; Consumer Behavior; Personalization; Recommendation Systems; Chat-bots; Comparative Analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-835-6_8

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DOI: 10.2991/978-94-6463-835-6_8

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