Marketing Mix Alyoskopi Coffee Shop

Nadya Maharani and Ilham Thaib ()
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Nadya Maharani: Universitas Negeri Padang
Ilham Thaib: Universitas Negeri Padang

A chapter in Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), 2025, pp 874-880 from Springer

Abstract: Abstract The marketing mix is a series of interrelated tools to form an interrelated marketing program to achieve effective marketing objectives and satisfy consumer desires. This study aims to find out how the Marketing Mix Review is on Alyoscopes in Talawi Hilir, Kec.Talawi, Sawahlunto City. This research uses a qualitative descriptive research type. The methods used in this research are interviews, documentation, and observation. This research was conducted in July 2023 with owners or employees. The results of this study are: 1. Products, the products offered are drinks and food at the coffee shop, 2. Prices, the prices offered are in accordance with consumers ranging from the upper middle class, 3. Promotion, in Alyoskopi promotions using Instagram and WhatsApp media, using discounts or discounts on certain days, 4. Place, the place owned by Alyoskop is very strategic which is quite far from other business competitors besides that the surroundings are still beautiful and far from settlements, 5. People, Alyoskopi has seven employees who have duties and their respective responsibilities to achieve business goals, 6,Physical environment, Alyoskopi has a modern and neat appearance starting from the seats to the items in the coffee bar.

Keywords: Marketing Mix; Coffeeshop; Consumer Behavior (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-839-4_72

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