Localization vs. Globalization in the External Communication of Zhoushan Folk Culture with New Quality Productive Forces

Yuye Lu and Jingjing Lu ()
Additional contact information
Yuye Lu: Zhejiang Ocean University
Jingjing Lu: Zhejiang Ocean University

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 1046-1052 from Springer

Abstract: Abstract Amid global cultural integration, Zhoushan folk culture’s external communication struggles to balance localization and globalization. This study explores how New Quality Productive Forces address these challenges through modern translation technologies and cultural adaptation strategies, focusing on core elements like Guanyin belief, the Fishing Opening Festival, and boat decoration art. It identifies key issues in current translation practices, such as cultural discount and terminology confusion, and reveals limitations of mainstream tools in handling culturally specific items. A "three-dimensional modeling" approach is proposed, combining linguistic precision (bilingual terminology databases), cultural depth (multimodal annotations), and technological integration (CAT tools and AR systems). Case studies (e.g., optimized translation of the Fishing Opening Festival) demonstrate its effectiveness in enhancing cross-cultural communication, with dynamic, audience-tailored adaptations (supported by VR and AI) improving international receptivity while preserving cultural authenticity. The paper advocates for future developments like knowledge graphs and global cultural databases to bridge the cultural divides.

Keywords: Folk culture translation; New Quality Productive Forces; Zhoushan maritime culture; Technological mediation; Cross-cultural communication (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-888-2_102

Ordering information: This item can be ordered from
http://www.springer.com/9789464638882

DOI: 10.2991/978-94-6463-888-2_102

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().