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Research on the Internalization Mechanism of Cultural Identity in Confucian Cultural Tourism Scenarios: Based on HRV Evaluation of the Identity Pathway Analysis

Li Sun (), Mei Yang and Lin Huang
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Li Sun: Kunming University
Mei Yang: Kunming University
Lin Huang: Kunming University

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 1066-1075 from Springer

Abstract: Abstract This research takes the Confucian Temple in Jianshui as the research scenario to explore the pathway through which Confucian cultural tourism influ-ences cultural identity. By conducting paired t-tests and analysis of variance (ANOVA) on data of tourists’ HRV, POMS, and S-AI across different scenarios, this study reveals that Confucian cultural tourism propels cultural identity through a progressive mechanism: “laying the foundation for physiological memory-transmitting emotional experiences-constructing cultural identity”.Specifically, it first elicits adaptive changes in tourists’ physiological stress responses through elements such as architectural space and rituals, thereby establishing a traceable foundation for physiological memory. Subsequently, it fosters cultural resonance at the psychological level by optimizing emotional experiences (reducing negative emotions and alleviating anxiety). Ultimately, it achieves the internalization of cultural identity through theoretical pathways of cultural identity.This research validates the transmission logic of “physiology-psychology-identity”, providing a theoretical basis for the development of Confucian cultural tourism and the cultivation of cultural identity.

Keywords: Confucian Cultural; Cultural Identity; HRV; POMS; S-AI (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-888-2_104

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